Jinsop Lee and Justin Kim endured two years in the army without killing anybody. In between all the toilet scrubbing and not killing of anybody, the two of them hatched a grand plan to one day start a design company.
It would be a different kind of design company. Their company had to have the name “Uncle Oswald” in the title. Therefore, “Uncle Oswald is My Hero” was founded to fulfill this lofty goal.